InsightsNow, a behavioral research and strategy firm, has achieved certification of their Information Security Management System (ISMS) for compliance with the internationally recognized ISO 27001:2013 standard. This certification provides validation to stakeholders that InsightsNow has taken steps to provide for the protection and resiliency of their critical information systems and assets which have been entrusted to them.
InsightsNow, a behavioral research and strategy firm, has hired Brian Briskey as a Senior Director of Strategic Consulting. Briskey will work closely with both sales and research teams to further advance client insights for cross-functional and cross-departmental alignment. The newly created role was formed to further support the company’s portfolio of strategic consulting services for innovation, brand and product development clients.
“Brian’s unique background brings a strategic rigor to our portfolio of services where focus, agility and alignment of cross-functional teams are key to effectively pivot in today’s chaotic business climate,” said Dave Lundahl, CEO & Founder of InsightsNow. “Brian is skilled in helping teams visualize the complexities of what is known and unknown about consumer, market and competitive forces that create uncertainty. This foresight leads to the design of consumer and market research to illuminate unknowns so teams can focus on the best path forward.”
Our article, “Leveraging CPG Company ESG Policies for Consumer Trust,” highlights changes CPG companies are making in regard to corporate ESG (Environmental, Social, Governance) practices and how these ESG policies are viewed by target consumers—particularly how they impact consumer trust.
The “Purposeful Marketing: How to Communicate Sustainability Performance Without Greenwashing” panel at Sustainability 2100 spent time looking at consumer expectations around sustainability and what lenses consumers are using to look at businesses, brands, governments and NGOs in terms of sustainability practices.
Plant-based products were riding a wave for many years, with increased offerings in different categories. Recently, sales of plant-based products have been sluggish although consumers still aspire to purchase sustainable, healthy products. We have even seen press on manufacturing facilities for meat analogs being closed. So what is going on?
InsightsNow, a behavioral research firm, has released new insights surrounding the plant-based meat category and consumer attitudes toward sustainability regarding this vertical.
Recently, we conducted an original shopper behavior research study called “Aspirational Compass” that looked at the gap between what consumers...
Reading the Aspirational Compass to Set Innovation Strategy Following the right pathRecorded November 17 Join us as we continue our discussion...