Behavioral strategies for contextual relevance.
Our philosophy
Within Moments there are 8 opportunities, across product and brand strategy, to make a change in consumer habits by applying our behavioral techniques.
Our solutions
Unique behavioral approaches to uncover the pivotal moments that inspire innovative products
Opportunity identification
Discover unfulfilled aspirations to forecast desires and demand that extends product lifetime
Product design & development
Identify cues that signal the benefits of your product experience to form delight and loyalty
Brand fingerprint design
Define your sensory-brand fingerprint to establish and reinforce loyalty and product love
Segmentation
The Moments-First approach reveals the context needed to truly empathize and understand consumers
Product marketing & package design
Prime slow-changing implicit memories to drive consumer reaction and association behaviors
Product strategy
Visualize and articulate winning business logic that guides cross-functional teams to win
Our approach
Moments-centric techniques to uncover behaviors and sensory cues that motivate consumers
Benchmark deeper human truths
Discover the beliefs, triggers and cues to inform and inspire effective innovation
Gauge emotional impact
Uncover the true experience by understanding subconscious emotional connections to product
Prime & measure implicit reactions
Unlock unexpected ways to nudge and disrupt consumers with our patent-pending Implicit/Explicit™ test
Track & capture behavioral change
See the impact of your brand on consumer behavior – to lead you must create change vs. follow trends
Lead brilliant ideation
Ensure product and market fit through our moments-based co-creation process
Transform
pipeline
innovation
Create a powerful pipeline of innovation ideas focused on winning specific moments in peoples’ lives
