Behavioral Experts

Dr. Dave Lundahl

CEO

Dr. Dave Lundahl is passionate about fostering innovation to create a cleaner, healthier world. He is an entrepreneur—founding companies that follow this passion by providing consumer insights for faster and more successful innovation. Dave has held many industry leadership positions, written for various publications, and is sought for speaking engagements on topics that align with his passions. He served as a professor working in food product innovation at Oregon State University before starting InsightsNow in 2003. Dave holds a Master of Science degree in Statistics and a Doctorate in Food Science & Technology. He enjoys creating and sharing music as a singer-songwriter as well as playing racquetball, skiing, flyfishing and hiking.

Greg Stucky

Chief Research Officer

Greg Stucky has focused his career on the development of new methods, techniques and services for research innovations. His deep experience in the application of consumer behavior to product innovation has garnered industry attention and awards, with work featured in Harvard Business Review, The LA Times, ESOMAR World, and other industry publications. Greg has pioneered cue signals research, an approach where identifying product cues which motivate specific behaviors helps develop successful new products and brands. At InsightsNow, he is responsible for the growth of new business initiatives. Greg holds a master’s degree in food science and technology from Oregon State University. He enjoys backpacking trips into the wilderness, bowhunting, competitive taekwondo, exploring countries around the world and relaxing with his wife, glass of wine and bible.

Sandy Selinger

CFO

Sandy Selinger fosters an organizational growth mindset while ensuring efficient procedures for success. At InsightsNow, he oversees finance, human resources, contracts, and information services. Sandy holds an MSc in Information Systems Management from the London School of Economics (LSE) and a BA in Economics from the University of Colorado in Boulder. In his free time, he enjoys squash, soccer, skiing, and cooking.

Kristen Dale

Vice President Client Partnerships

Kristen Dale is an entrepreneurial leader with deep marketing research expertise with more than 25 years’ focus on the verticals of consumer packaged goods, food service and media, with a passion for innovation and emerging methods. She values developing and cultivating strategic partnerships with organization leaders and collaborating with client teams developing strategic solutions to answer complex business issues in an ever-changing consumer environment and differentiate brands in a crowded marketplace. She holds a degree in marketing with a concentration in research management. Kristen loves introducing her teenage son to ’80s movies and watching old Columbo episodes with her husband; second to that is her passion for the Cubs.

Carrie Janot

Vice President of Marketing

Led by a passion for providing client value, Carrie Janot is an accomplished marketer with a career spanning 20+ years. After working in financial services and real estate, she pursued information services at Experian as big data boomed. Spanning nearly ten years with the firm, Carrie was responsible for all facets of marketing. She specializes in B2B with expertise in building brand awareness, driving demand, and increasing revenue. Carrie holds a bachelor of science in business administration with a concentration in marketing from Boston University. In addition, she is certified in high-performance ambition leadership, marketing automation, pragmatic marketing, and agile marketing. Carrie loves to cook fresh, healthy meals for her family. She enjoys the outdoors, from hiking in the redwoods to stand-up paddleboarding in the bay.

Kristin Wright

Vice President, Research & Operations

Kristin Wright has specialized in driving product innovation and research in the food industry over the past 25 years of her career. She is passionate about building teams, research tools and innovative capabilities that help people and the planet be healthier and happier. At InsightsNow, Kristin leads the Research & Insights team to design and deliver high-impact research based in behavior science. Previously, as a leader of External Technology Acquisition and Technical Consumer Research at The Coca-Cola Company, Kristin and her teams enabled future-focused growth, created insights to inspire innovation, and protected more than 20 global billion-dollar brands. She holds a master’s degree in food science—specializing in sensory science and statistics—from Cornell University. Kristin loves cooking and baking for her family, being outdoors, running and playing tennis, as well as cheering for her undergraduate alma mater, the Oregon State Beavers.

Ann Bracken

Senior Director of Business Development

Ann Bracken prides herself in becoming an extension of her client’s team to really know and understand their initiatives—allowing her to help design truly actionable research that uncovers key insights to grow business. She brings more than 25 years of experience in consumer research in the consumer packaged goods (CPG) industry, supporting top CPG companies across several categories including food, household cleaning, personal care and retail. At InsightsNow, Ann partners and consults with clients on business issues by working to develop meaningful research. Ann holds a master’s degree in business administration with a focus on marketing. She enjoys spending time with her family and friends, vacationing to anywhere there is a beach and watching her daughter and teammates play softball and basketball.

Michael Clark

Client Partner

With over 16 years of experience in marketing and marketing research, Michael brings extensive experience in consulting and executing qualitative and quantitative research for leading pharmaceutical, healthcare, consumer product goods and advertising clients. Focusing on product development and branding, patient care, physician research, stakeholder research, as well as advertising and communications research. In his career, Michael has always had a passion for developing and cultivating strategic partnerships with organization leaders and helping guide business strategy through research. He holds a degree in Marketing with a focus on Brand Management, loves spending time with his family, and playing/listening to any genre of music.

Stephanie Rasor

Director of Business Development

Stephanie is a passionate marketer with over 20 years of experience in marketing strategy and analytics.
Before joining InsightsNow, Rasor was a sales and analytics consultant for self-owned, End Insights. Before that, she was an Associate Director at dunnhumbyUSA (now 84.51) in multiple roles and an Analyst and Project Manager at Nielsen.
Rasor earned her MBA from Xavier University and BBA from University of Kentucky. She enjoys long hikes in the mountains, visiting the Oregon coast with her family, and working on her next great recipe.
“I am excited to be part of the InsightsNow team and expand my knowledge of sensory research. IN has a unique approach and culture.”

Kimberly A. Greenwood

CFS, Senior Research Director

Kimberley A. Greenwood has focused her career on understanding and translating behavioral and sensory research into actionable insights. She brings a high level of analytical skills, collaboration and sense of urgency to her work and finds joy in helping others achieve success. Her early career with companies like MillerCoors, ConAgra and Gallo Winery makes her uniquely positioned to support, nurture and empathize with clients. For InsightsNow, she has led the charge away from traditional sensory-only studies to include implicit and hybrid techniques that deepen consumer and product understanding. Kimberley holds a Bachelor of Science in Food Science and Technology with a concentration in Food Industry Management from Colorado State University. She gives back to her professional community through volunteerism for the Sensory Division of IFT (awarded Volunteer of the Year 2020), and the Minnesota branch of Society of Sensory Professionals. Kimberley is a Certified Food Scientist, trained sensory panel leader and enjoys cooking, wine tasting/pairing, being active and spending time with her family.

Stephen McIngvale

Senior Research Director

With more than twenty-three years of experience in the research field, Stephen McIngvale has enjoyed partnering with cross-functional teams across many projects and a diverse array of product categories. He works to identify and prioritize key questions that need to be addressed and research options that would best provide the answers for further development and/or launch. As a former internal researcher for companies that include PepsiCo, WhiteWave Foods (now Danone), and Molson Coors Beverage Company, Stephen learned to apply his attention to detail and creativity to design customized approaches that deliver against the core research objectives while balancing efficiency with prior learning. Stephen holds a Bachelor and Master of Food Science and Technology degrees from Mississippi State University, as well as a certificate in Sensory & Consumer Research from UC Davis. Based in Nashville, Tennessee, he can often be found on one of the trails near his home, training for his next marathon.

Jenny O’Connor

Senior Research Director, Qualitative Insights

Jenny O’Connor brings a wide range of market research experience to her work, with a specific background partnering with consumer packaged goods companies to design compelling and creative research and reporting. She has worked in a variety of research methods, both qualitative and quantitative. At InsightsNow, Jenny supports a variety of clients and research projects. She holds a master’s in business administration from Oregon State University. Her passion for long distance running has deepened her love for the outdoors and exploring new places.

Amy Mahony

Senior Researcher, Qualitative Insights

Amy Mahony is an engaging and energetic qualitative researcher, with years of experience building successful brands through behavioral and emotional insights and an understanding of human beings. She leverages online and in-person focus groups, dyads/triads, one-on-one interviews, and ethnographic methods to meet research challenges. She loves incorporating new methods, tools and techniques to build creative research designs that lead research teams to breakthrough thinking, ideas and opportunities. Prior to joining InsightsNow, Amy was an internal researcher at PepsiCo, Solae (DuPont) and Taco Bell. She holds a master’s degree in sensory science, is RIVA Trained, versed in Creative Problem Solving (CPS) and a member of the Qualitative Research Consultants Association (QRCA). She loves to spend time outside with her family and dogs.

Dawn Cranga

Senior Research Director

For over 25 years, Dawn Cranga has been translating consumer insights into impactful product development for her clients. As a visionary thought leader and critical thinker, she values collaboration and a strategic approach to deliver exceptional research. Spending most of her career observing, interpreting and reporting on consumer behaviors, she is driven by human truths to inspire the creation of products that matter. One common thread that runs through Dawn’s career is the importance she places on relationships. Earning trust and respect from her colleagues and clients is an essential part of who she is.
Dawn is a music enthusiast who loves everything from punk to opera. Her ideal day would be at the beach wading in the ocean and looking for unique seashells. She also loves to cook and watch documentaries.

Nicole Milsap

Solutions Architect

Nicole is a natural innovator with a diverse skill set and over 25 years of experience in the CPG industry. She has successfully developed products and packaging in the food and beverage sector, with a deep understanding of the challenges involved in bringing new items to market. Nicole holds a BS in Chemical Engineering from the University of Illinois, a PMP certification, and a certificate in Sustainable Business from the University of Virginia. In her free time, she enjoys renovation projects, international travel with her family, and being an active member of her congregation.

Product Design and Development

Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.

Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

Host:

Dolores Oreskovich

Assoc. Director, Head Consumer Sensory Insights

Nestle Health Science

Kris Wright

V.P, Research & Operations

InsightsNow

Brian Briskey

Senior Director Strategic Consulting

InsightsNow

Dave Lundahl

CEO

InsightsNow

Recording Date: Thursday, August 17

With: Greg Stucky, Chief Research Officer

Share your questions about this webinar here

70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

You will learn:

Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.