Transformative ideas to inspire products and brands.
Holiday Challenge: Santa’s Whimsical Journey
For Holiday Season fun, you can help Santa create a new beverage while peeking into what you learn from implicit testing and what the survey feels like for participants. Join the journey.
2024 Year in Review – Key Trends to Unlocking Consumer Behavior
As we approach the end of 2024, we at InsightsNow want to take a moment to reflect on the past year and express our gratitude to our partners...
Welcome to new CFO Sandy Selinger
InsightsNow is pleased to announce the recent addition of Sandy Selinger as Chief Financial Officer after the retirement of their previous CFO, Jim Smith.
Hidden Truths of Ingredient Preferences: An Implicit Testing Approach
Event: Thursday, November 21, 2024 2pm ET (11am PT)InsightsNow InsightsNow Inc.One of the key tensions in ingredient evaluation with...
InsightsNow secures a patent for innovative Implicit/Explicit Test
InsightsNow, a behavioral research and strategy firm, has secured a US Patent for their Implicit/Explicit Test. The Test is an innovative technique for researchers to find out whether a consumer is in a system 1 or system 2 mode in response to a message or experience. It’s also been announced a finalist for the 2024 Best New Product/Service Innovation award.
Engage, Influence, Convert: The New Frontier of Claims Testing
Event: Thursday, October 17, 2024 2pm ET (11am PT)InsightsNowTraditional claims testing for marketing and advertising messaging is quite good...
Navigating the Future of Market Research: Key Industry Themes Emerging from CRC 2024
In the ever-evolving landscape of market research, staying ahead of the curve requires a keen understanding of emerging trends and innovative...
InsightsNow Honored as Finalists for the 2024 Best New Product/Service Innovation Award
We are thrilled to announce that we have been selected as a finalist for the celebrated 2024 Best New Product/Service Innovation award! This...
[October 2 – 4] SSP Conference 2024 Connecting and empowering for the future
InsightsNow is excited to head to Pittsburgh to participate in the Society of Sensory Professionals Conference and connect with colleagues in the...