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What happens when a panel of AI agents takes on the toughest challenge… Live?

Insight has always arrived the same way: a team does the work, then hands over a report. Clean. Final. Static. You read it, you nod, and if you have a question, you wait for the follow-up email. Maybe throw it into a generative AI model for a quick summary.

That model is about to look outdated, and genAI is only the start.

At Esomar Congress 2026, in our session ‘Conversations with Agents’, we’ll put a live panel of AI agents on stage. Each of them built to play a distinct role in the insight process and then do something no report ever could: think out loud, in real time, in front of an audience. No script – just agents with independent roles and capabilities working together in real time, surfacing where the knowledge runs out, and collaborating to close where real opportunity is hiding – live.

This isn’t a staged demo. The agents are powered by Claira™, InsightsNow’s behaviorally intelligent AI system, applied to a real, high-stakes challenge: uncovering the innovation opportunities hiding inside GLP-1 consumer behavior. It’s one of the fastest-moving, highest-stakes shifts in consumer behavior today – a change that upends what we understood about eating and snacking behaviors.

Dave Lundahl, CEO of InsightsNow, and Greg Stucky, our CRO, will open the session and guide the flow. Once the panel starts, the agents carry the conversation.

Here’s what you’ll walk away with. 

1. Proof that a well-orchestrated workflow builds trust and control – not just produces answers

Most people have seen an AI generate a summary. Few have watched a panel of them work together, fill in gaps, and adjust course as the evidence comes together. You’ll see the agents collaborate live, and flag gaps in what’s known, proof that, in the right workflow, agents can operate in an orchestrated way that provides you trust and control over the answer, not just a single answer.

2. A live look at how behavioral opportunity gets found

The panel isn’t theoretical — it’s working through a real, active challenge: innovation opportunity for GLP-1 consumers, a category being rewritten in real time as an entirely new kind of consumer behavior takes shape. But GLP-1 is the case study standing in for a bigger question: what could this same process surface if it were pointed at your portfolio, your consumers, your category disruption? You’ll watch the agents work through GLP-1 research to surface where behavior and perceptions have genuinely shifted, where the data runs thin, and where the real opportunity is hiding. It’s the clearest way to see what this workflow does with any innovation challenge you bring to it.

3. A new model for what “insight” can look like

Static reports are efficient, but they are not built for dialogue. This session shows how you can transform insight into something you can actively question, push back on, and explore in the moment – a shift from insight delivered to you, to insight you can dive into in real time, on a challenge that matters.

Join the live session September 3rd to watch the agentic panel work through GLP-1’s hardest questions in real time, and see what this workflow could do for the challenges sitting on your desk.

The agents are ready for you – see you on Thursday 3rd September at 9:10-9:35AM on the Shift Stage.