70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.
Join the team as they discuss the future of insights and the ongoing quest to achieve greater business impact through consumer research. You will learn:
• How have insights professionals and the industry changed?
• What are the biggest challenges facing the insights professional and industry?
• What approaches and advances are needed to overcome the challenges?
Brace yourself for the emergence of “climate-smart strategies”. Neutral Foods is changing the game in doing something about climate change. By applying the latest in agricultural science, they are partnering with farmers and ranchers to reduce their carbon footprint and boost the supply side to meet a growing demand for more sustainable dairy and beef products.