


VUCA-Proof Your Brand: Bridging the Gap to Consumer Desires
Recorded: Thursday, October 26 ,2023 With: Brian Briskey, Senior Director of Strategic Consulting Product Leaders team up to solve the biggest threat to product innovation – VUCA! VUCA is creating more noise, that leads to insufficient data, which distracts...
The Power of Context: A Key to Unlocking Consumer Complexities
Presented: September 28, 2023 With: Brian Briskey, Senior Director of Strategic Consulting Watch Here Join us to explore how understanding the context of a situation can unlock profound insights to fuel your product strategies. We’ll dig into consumer behavior, taking...
Developing a Sensory Brand Fingerprint
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.

A Quest for Strategic Insights: Future Directions from Past Lessons
Join the team as they discuss the future of insights and the ongoing quest to achieve greater business impact through consumer research. You will learn:
• How have insights professionals and the industry changed?
• What are the biggest challenges facing the insights professional and industry?
• What approaches and advances are needed to overcome the challenges?

Delving into Neutral Foods Climate-Smart Product Strategy
Brace yourself for the emergence of “climate-smart strategies”. Neutral Foods is changing the game in doing something about climate change. By applying the latest in agricultural science, they are partnering with farmers and ranchers to reduce their carbon footprint and boost the supply side to meet a growing demand for more sustainable dairy and beef products.