Hidden Truths of Ingredient Preferences: An Implicit Testing Approach

Hidden Truths of Ingredient Preferences: An Implicit Testing Approach

Event:  Thursday, November 21, 2024    2pm ET (11am PT)

Greg Stucky

Greg Stucky

Chief Research Officer

InsightsNow

Mimi Sherlock
Mimi Sherlock

VP Consumer Intelligence, Nourish Division at IFF

 

Dave Lundahl

Dave Lundahl

CEO

InsightsNow Inc.

One of the key tensions in ingredient evaluation with consumers is the gap between their stated preferences and their actual behavior. Consumers often express a desire for certain ingredients based on perceived health benefits or trends, but their purchasing decisions may not always align with these stated preferences.

By learning about implicit testing of ingredients, consumer insights professionals bridge this gap by uncovering the subconscious reactions that drive consumer behavior. This approach empowers teams to formulate products that truly resonate with consumers and craft marketing messages that align with their implicit preferences, ultimately leading to more successful product launches and stronger brand loyalty.

Join us as our panel explores real-world applications and case studies demonstrating the effectiveness of implicit testing in predicting consumer behavior. We will discuss how to use this approach to identify ingredients that align with current consumer perceptions and beliefs, as well as those that may disrupt existing habits.

Your takeaways?

  • Lower your risk by discovering how implicit testing reveals subconscious consumer preferences and aversions towards specific ingredients.
  • Explore real-world case studies demonstrating the effectiveness of implicit testing in predicting consumer behavior.  
  • Gain practical skills to incorporate cutting-edge behavioral research techniques into your consumer insights toolkit.

This knowledge will empower you to create products and messages that truly resonate with your audience. Don’t miss this opportunity to stay ahead in the competitive market and enhance your brand’s success. Register now!

 

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