![Reinventing Sensory Profiling for Competitive Benchmarking](https://insightsnow.com/wp-content/uploads/2024/01/banner-post-86-v2-1080x333.jpg)
![Reinventing Sensory Profiling for Competitive Benchmarking](https://insightsnow.com/wp-content/uploads/2024/01/banner-post-86-v2-1080x333.jpg)
![How & When to Ask Sensitive Questions in Research](https://insightsnow.com/wp-content/uploads/2023/11/Idea-Council-w-white-padding-top-1-1080x333.jpg)
How & When to Ask Sensitive Questions in Research
InsightsNow has supported the Insights Association’s IDEA Council and their research on best practices when asking sensitive questions and will participate in upcoming events to share the recent findings and reccommendations. While InsightsNow prefers to segment...![SPECIAL EVENT: ReimagINe. ReINvent.](https://insightsnow.com/wp-content/uploads/2023/11/85-Banner-email-Post-Banner-1080x333.png)
SPECIAL EVENT: ReimagINe. ReINvent.
The Changing Face of Consumer Research Presented November 15, 2023 With: Simon Chadwick, Managing Partner at Cambiar Consulting Lucy Davison, Founder, Keen as Mustard Greg Stucky, Chief Research Officer, InsightsNow David Lundahl, CEO, InsightsNow Your...![VUCA-Proof Your Brand: Bridging the Gap to Consumer Desires](https://insightsnow.com/wp-content/uploads/2023/09/Email-Banner1-1080x333.png)
VUCA-Proof Your Brand: Bridging the Gap to Consumer Desires
Recorded: Thursday, October 26 ,2023 With: Brian Briskey, Senior Director of Strategic Consulting Product Leaders team up to solve the biggest threat to product innovation – VUCA! VUCA is creating more noise, that leads to insufficient data, which distracts...![The Power of Context: A Key to Unlocking Consumer Complexities](https://insightsnow.com/wp-content/uploads/2023/09/INI-Website-Post-Banner-1080x333.jpg)
The Power of Context: A Key to Unlocking Consumer Complexities
Presented: September 28, 2023 With: Brian Briskey, Senior Director of Strategic Consulting Watch Here Join us to explore how understanding the context of a situation can unlock profound insights to fuel your product strategies. We’ll dig into consumer behavior, taking...![Developing a Sensory Brand Fingerprint](https://insightsnow.com/wp-content/uploads/2023/07/INI-Website-Post-Banner3b-1080x333.jpg)
Developing a Sensory Brand Fingerprint
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.