Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.
Is it necessary to ask demographic questions? Kris Wright asks how we can better humanize participants at the 15th Pangborn Sensory Science Symposium in Nantes, France.
“Branding to Differentiate” was a trend we reported on in the 2023 Naturally Trending Report from our discoveries at the Natural Products Expo West. We saw brands experimenting with cool fonts, catchy colors (think pink) and sustainable packs with minimal waste.
Understanding human sensory perception is the focus of the 15th Pangborn Sensory Science Symposium in Nantes, France. InsightsNow will share three posters from recent research.
The 15th annual Pangborn Sensory Science Symposium is coming up — and the theme of the show is meeting new challenges in a changing world. We will be sharing three in-depth poster presentations on a variety of topics, including “Designing Multi-Sensory Experiences through Aspirational Research.”