Media Coverage: “Making Sense of Consumer Complexity” 

Media Coverage: “Making Sense of Consumer Complexity” 

Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.

Branding Trends in Food & Beverage

Branding Trends in Food & Beverage

“Branding to Differentiate” was a trend we reported on in the 2023 Naturally Trending Report from our discoveries at the Natural Products Expo West. We saw brands experimenting with cool fonts, catchy colors (think pink) and sustainable packs with minimal waste.

InsightsNow, how strong is your brand fingerprint? 

InsightsNow, how strong is your brand fingerprint? 

What can you do to make it better? Join us this month to find out tips and techniques to define and improve your brand. InsightsNEWS: AUGUST 2023 Putting Your Best Brand Fingerprint Forward Calling all brand strategists, product designers and insights professionals!...