2024 Predictions: The Top Five Trends Shaping the Future of Consumer Behavior
As we kick off 2024, the landscape for product innovators and marketers is evolving in response to economic, political, and cultural shifts. In this dynamic environment, staying ahead requires a keen understanding of emerging trends. We’ve analyzed current...The Magical Mystery Moment (and why it matters)
Rethinking Innovation through Moments In our recent event “Reimagine. Reinvent. The changing face of consumer research,” Greg Stucky, IN Chief Research Officer spoke to the challenges of forecasting and scenario planning, highlighting the need to comprehend...Media Coverage: “Making Sense of Consumer Complexity”
Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.
Get Demographic Questions Right – A Pangborn Topic
Is it necessary to ask demographic questions? Kris Wright asks how we can better humanize participants at the 15th Pangborn Sensory Science Symposium in Nantes, France.
Branding Trends in Food & Beverage
“Branding to Differentiate” was a trend we reported on in the 2023 Naturally Trending Report from our discoveries at the Natural Products Expo West. We saw brands experimenting with cool fonts, catchy colors (think pink) and sustainable packs with minimal waste.