Media Coverage: “Making Sense of Consumer Complexity”
Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.
Get Demographic Questions Right – A Pangborn Topic
Is it necessary to ask demographic questions? Kris Wright asks how we can better humanize participants at the 15th Pangborn Sensory Science Symposium in Nantes, France.
Branding Trends in Food & Beverage
“Branding to Differentiate” was a trend we reported on in the 2023 Naturally Trending Report from our discoveries at the Natural Products Expo West. We saw brands experimenting with cool fonts, catchy colors (think pink) and sustainable packs with minimal waste.
InsightsNow, how strong is your brand fingerprint?
What can you do to make it better? Join us this month to find out tips and techniques to define and improve your brand. InsightsNEWS: AUGUST 2023 Putting Your Best Brand Fingerprint Forward Calling all brand strategists, product designers and insights professionals!...August 20-24 Pangborn Sensory Symposium – Nantes, France
Understanding human sensory perception is the focus of the 15th Pangborn Sensory Science Symposium in Nantes, France. InsightsNow will share three posters from recent research.