September 17-19 Corporate Researchers Conference New York City

by Shelly Lundahl

September 17-19 Corporate Researchers Conference New York City

InsightsNow will be in New York City for the Insights Association’s Corporate Researchers Conference.

Build a Master Brand – Creating a Fingerprint for Successful Brand Extensions

Wednesday, September 18, 2024 at 12:15pm ET

A strong sensory brand fingerprint is critical to long term success of a brand. Brand value erodes over time when renovations and innovations don’t align with the current equity and sensory expectations. 

This session will start with a ten-minute summary of the keys to success for brand extensions and introduce to the audience the importance of understanding a product’s brand fingerprint using the Pringles brand as an example. This presentation will be followed by a facilitated discussion with a panel of corporate researchers to discuss approaches to research to understand a product’s brand fingerprint and how to extend those qualities in the design of new products for different use contexts.

Let’s connect at the conference!  We’ll be exhibiting at booth #20.  Come by to talk with Greg, Dave Lundahl, or Michael Clark about Brand Fingerprinting, Benchmarking, Co-creating with AI or whatever is on your mind.

insights association
insights association
September 17-19, 2024
HIlton Grand Hotel, Midtown 
New York, NY
Greg Stucky

Greg Stucky

Chief Research Officer

InsightsNow