Transformative ideas to inspire products and brands.
Climate-smart Product Strategy
Climate-smart Product Strategy
Companies are making an environmental impact with Climate-smart product strategies. InsightsNow helps their strategy development to meet consumer aspirations and fits the users' moments.
Plant-Based Gets Creative: Innovations Explored in New Report
Plant-Based Gets Creative: Innovations Explored in New Report
One thing is always prominent at NPEW (Natural Products Expo West) and that’s plant-based products. This year’s show was no exception with lots of plant-based alternatives from dairy-free cheeses to incredibly realistic meat and seafood analogues. We found an incredible amount of diversification in this category, which we discuss in our report.
InsightsNow, are your food product strategies meeting consumer sustainability goals? 🕵️
InsightsNow, are your food product strategies meeting consumer sustainability goals? 🕵️
Join us this month to learn how what shifts can improve resiliency & meet consumer demand! Also, get our NEW Naturally Trending report!...
Delving into Neutral Foods Climate-Smart Product Strategy
Delving into Neutral Foods Climate-Smart Product Strategy
Brace yourself for the emergence of "climate-smart strategies". Neutral Foods is changing the game in doing something about climate change. By applying the latest in agricultural science, they are partnering with farmers and ranchers to reduce their carbon footprint and boost the supply side to meet a growing demand for more sustainable dairy and beef products.
July 16-19 IFT FIRST – Future-proofing the food system against crises
July 16-19 IFT FIRST – Future-proofing the food system against crises
This year's IFT First annual meeting focuses on future-proofing the food system through global challenges. InsightsNow's contributions will be on plant-based products, increasing consumer trust, and building resilience through food product innovation.
Tempting Consumers’ Tastebuds: The Key to Success in Food & Beverage
Tempting Consumers’ Tastebuds: The Key to Success in Food & Beverage
We discuss “Taste is King," the first of the Top Five Trends we list in InsightsNow’s newly released annual “Naturally Trending™ 2023 Food and Beverage Report.” The trends were uncovered at the recent Natural Products Expo West (NPEW).
Second Annual Naturally Trending™ 2023 Food and Beverage Report Released
Second Annual Naturally Trending™ 2023 Food and Beverage Report Released
InsightsNow released its annual “Naturally Trending™ 2023 Food and Beverage Report.” The report discusses the Top Five Trends uncovered through interviews with and analysis of hundreds of participating food and beverage companies at the recent Natural Products Expo West (NPEW).
We Talk Greenhushing for Food Processing Magazine
We Talk Greenhushing for Food Processing Magazine
Our CEO Dave Lundahl writes for Food Processing magazine about greenhushing concerns in his article “Greenhushing Symptomatic of a Bigger Problem.” Not only does Dave highlight the importance of transparency and honesty in environmental claims, he explores “misalignments between the promise of a brand and the delivery of product experiences that shoppers seek and love.”
Let’s Talk About “New Trends to Spot in the Future of Food”
Let’s Talk About “New Trends to Spot in the Future of Food”
The food and beverage industry is constantly stepping up their game, innovation is endless. In order to know HOW to innovate, companies must stay ahead of the trends. The article "New Trends to Spot in the Future of Food" highlights key trends that have emerged in response to changing consumer preferences.