The “Purposeful Marketing: How to Communicate Sustainability Performance Without Greenwashing” panel at Sustainability 2100 spent time looking at consumer expectations around sustainability and what lenses consumers are using to look at businesses, brands, governments and NGOs in terms of sustainability practices.
Plant-based products were riding a wave for many years, with increased offerings in different categories. Recently, sales of plant-based products have been sluggish although consumers still aspire to purchase sustainable, healthy products. We have even seen press on manufacturing facilities for meat analogs being closed. So what is going on?
Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry.
One top consumer concern for the coming year will be in the area of sustainability. The plant-based meat category illustrates one strategy to meet shoppers’ aspirations toward sustainability as plant-based meats are commonly perceived to support various sustainability concerns.
InsightsNow, a behavioral research firm, has released new insights surrounding the plant-based meat category and consumer attitudes toward sustainability regarding this vertical.
