InsightsNow secures a patent for innovative Implicit/Explicit Test

InsightsNow secures a patent for innovative Implicit/Explicit Test

InsightsNow, a behavioral research and strategy firm, has secured a US Patent for their Implicit/Explicit Test. The Test is an innovative technique for researchers to find out whether a consumer is in a system 1 or system 2 mode in response to a message or experience. It’s also been announced a finalist for the 2024 Best New Product/Service Innovation award.

Reinventing Fragrance Testing with Contextual Insights

Reinventing Fragrance Testing with Contextual Insights

Fragrances are not just scents — they help shape our experiences, — influencing our emotions, and identities. As our Chief Research Officer, Greg Stucky and Senior Research Director, Dawn Cranga discussed at our recent event with President of CEC Research, Maryana...