Reinventing Fragrance Testing with Contextual Insights
Fragrances are not just scents — they help shape our experiences, — influencing our emotions, and identities. As our Chief Research Officer, Greg Stucky and Senior Research Director, Dawn Cranga discussed at our recent event with President of CEC Research, Maryana...
September 17-19 Corporate Researchers Conference New York City
InsightsNow will be in New York City for the Insights Association’s Corporate Researchers Conference. Build a Master Brand – Creating a Fingerprint for Successful Brand Extensions Wednesday, September 18, 2024 at 12:15pm ET A strong sensory brand...
June 16-18 ESOMAR: Art & Science of Innovation Chicago
InsightsNow is excited to be at ESOMAR’s first major conference in the North America, especially with the theme of arts and innovation. We’re bringing our our own creative approach toward boosting the success of product teams. Look for this workshop led...
Moments that Matter – Selecting Moment
Connecting the Dots Between Usage and Product Selection To create product experiences people love, you must understand their behaviors and motives in different moments. Moments are contextual circumstances or occasions when a consumer interacts with the product. They...
Highlights from Quirk’s Chicago – The Chocolate Challenge
At Quirk’s Chicago, the Chocolate Challenge was a hands-on introduction to a reinvention of competitive benchmarking with appealing samples.