Dave Lundahl Receives IFT Lifetime Achievement Award
InsightsNow’s CEO Dave Lundahl received news that his career of pushing boundaries in Sensory and Consumer Science will be recognized at the annual meeting of The Institute of Food Technologists in July.
The Institute of Food Technologists (IFT) is a global organization dedicated to advancing the science of food and its application across the food industry.
The Sensory & Consumer Sciences Achievement Award honors those who have demonstrated excellence in sensory and consumer science research and application.
Leadership
SUMMARY
Dave Lundahl’s career began as a statistician in food science, developing early sensory data collection systems and addressing key statistical issues. Driven by his passion to develop measures and insights that go beyond liking, he founded InfoSense Data Automation, advanced global testing methods at OSU, and later founded InsightsNow to apply behavioral science to sensory research. Recent work furthers the advancement of innovative measures and insights, including co-inventing a patent for the Implicit/Explicit Test.
Dave Lundahl
CEO
InsightsNow
Contributions
📰 PUBLICATIONS
Author of “Breakthrough Food Product Innovation Through Emotions Research”
Trade publications such as:
Food Technology
Quirk’s Marketing Research Review
ESOMAR Congress
Wall Street Journal
Harvard Business Review
🏛️ DEGREES
MS in Statistics
Ph.D. in Food Science and Technology
🎤 SPEAKING ENGAGEMENTS
IFT Conferences
Pangborn Conferences
Quirks Conferences
ESOMAR Conferences
IIEX Conferences
Specialized events such as:
Oregon Dairy Industries
International Citrus & Beverage
Peer Acclaim
“The common theme throughout this thirty-year journey is an unwavering focus on a scientific approach to sensory and consumer sciences. At the same time, Dave has always been willing to explore the “next thing” – conventional or more likely not so conventional.
“A visionary thought leader, Dr. Lundahl’s contributions have significantly advanced sensory and consumer science, enabling product developers and marketers to better capture and interpret the voice of the consumer, leading to more successful products.”
“Dr. Lundahl’s achievements exemplify the values of this award. His innovative methodologies and thought leadership have transformed sensory and consumer sciences, setting a benchmark for excellence.”