Product Design and Development

Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.

Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

Host:

Dolores Oreskovich

Assoc. Director, Head Consumer Sensory Insights

Nestle Health Science

Kris Wright

V.P, Research & Operations

InsightsNow

Brian Briskey

Senior Director Strategic Consulting

InsightsNow

Dave Lundahl

CEO

InsightsNow

Recording Date: Thursday, August 17

With: Greg Stucky, Chief Research Officer

Share your questions about this webinar here

70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

You will learn:

Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.

Presenter:

Greg Stucky

Chief Research Officer

InsightsNow Inc.

Greenbook’s IIEX.AI 2025

Where AI Meets Human Insights

AI, Ethics, and the Future of Insights

nsightsNow is proud to be a sponsor of this virtual conference that is at the forefront of efforts to operationalize AI for human insights.

ISign up and join Greg Stucky’s session on October 16:

Conversations with Data: Using Behavioral AI Agents to Refashion Innovation

In an age of endless data, quick answers alone won’t drive true innovation.
This session reveals how to refashion your innovation process by conversing with AI agents—grounded in behavioral science—to transform raw consumer stories into strategic pathways.

Uncover hidden human needs, focus creativity where it counts, and accelerate the path from insight to market impact.

- AI through a human lens: Behavioral science-driven AI reveals the real “why” behind consumer behavior.
- Guided creativity, better ideas: Conversational AI agents steer ideation toward the right opportunities, making innovation more targeted and impactful.
- From insight to action: Continuous consumer signals and rapid validation speed up decision-making and drive market success.

Greg Stucky

Chief Research Officer

Product Design and Development

Recorded: October 26, 2023

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

Host:

Dolores Oreskovich

Kris Wright

Brian Briskey

Dave Lundahl

Recording Date: Thursday, August 17

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

You will learn:

Presenter:

Greg Stucky

Oct. 15-16 IIEX.AI Where AI Meets Human Insights

Oct. 15-16 IIEX.AI Where AI Meets Human Insights

Greenbook’s IIEX.AI 2025

Where AI Meets Human Insights

Greg Stucky

Learn more...

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