Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.
Is it necessary to ask demographic questions? Kris Wright asks how we can better humanize participants at the 15th Pangborn Sensory Science Symposium in Nantes, France.
Understanding human sensory perception is the focus of the 15th Pangborn Sensory Science Symposium in Nantes, France. InsightsNow will share three posters from recent research.
The 15th annual Pangborn Sensory Science Symposium is coming up — and the theme of the show is meeting new challenges in a changing world. We will be sharing three in-depth poster presentations on a variety of topics, including “Designing Multi-Sensory Experiences through Aspirational Research.”
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.
Sustainability is a rising priority not only for smaller and emerging companies but also for major multi-brand corporations. A collective response throughout the industry reflects attentiveness to consumer demands—as more and more individuals express their desire for sustainable products.
Join the team as they discuss the future of insights and the ongoing quest to achieve greater business impact through consumer research. You will learn:
• How have insights professionals and the industry changed?
• What are the biggest challenges facing the insights professional and industry?
• What approaches and advances are needed to overcome the challenges?
The annual conference of the Institute of Food Technologists is in Chicago this July! The theme of this year’s IFT First is "Innovation in a Time of Crisis: Can We Future-Proof the Food System?" Both our CEO Dave Lundahl and our CRO Greg Stucky will be there, presenting and participating in both pre-recorded and live sessions.
Three prominent themes dominated marketing claims at Natural Products Expo West: allergy-free products, hero ingredients, and beverages. Read all about it in the new Naturally Trending™ Report from InsightsNow.
