June 16-18 ESOMAR: Art & Science of Innovation Chicago

by Shelly Lundahl

June 16-18 ESOMAR: Art & Science of Innovation Chicago

InsightsNow is excited to be at ESOMAR’s first major conference in the North America, especially with the theme of arts and innovation.  We’re bringing our our own creative approach toward boosting the success of product teams.  Look for this workshop led by InsightsNow’s CEO Dave Lundahl and Mimi Sherlock of IFF to discuss a new approach to co-creation.

From Moments to Innovation: How Generative AI is Revolutionizing Insight Activation

Learn how to co-create concepts using generative AI

Learn how to co-create using generative AI to design product concepts.

This interactive workshop will show the power of prompting with insights statements to focus generative AI engines on human truths that target discovered innovation opportunities.

After learning how the authors have used GenAI tools for insight activation and new concept development, participants will get guided hands-on experience with the tools to imagine where they can take them in their projects.

Monday, June 17, 2024


Let’s connect at the conference!

June 16-18, 2024
Chicago, IL
Dave Lundahl
Dave Lundahl

CEO, InsightsNow

Mimi Sherlock
Mimi Sherlock

VP Consumer Intelligence, Nourish Division at IFF