What can you do to make it better? Join us this month to find out tips and techniques to define and improve your brand. InsightsNEWS: AUGUST 2023...
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.
InsightsNow, a behavioral research and strategy firm, has expanded its team to support the growth of the company. The four team members hired are Stephen McIngvale, Senior Research Director; Shannon Benson, Research Director; Joshua Lim, Insights Analyst; and Angel Requena, who rejoins the company as Project Director. The newly appointed employees will have a primary focus on designing and overseeing comprehensive and custom research initiatives for InsightsNow's diverse client base across multiple industries.
Join us this month to learn how what shifts can improve resiliency & meet consumer demand! Also, get our NEW Naturally Trending report!...
Brace yourself for the emergence of "climate-smart strategies". Neutral Foods is changing the game in doing something about climate change. By applying the latest in agricultural science, they are partnering with farmers and ranchers to reduce their carbon footprint and boost the supply side to meet a growing demand for more sustainable dairy and beef products.
InsightsNow released its annual “Naturally Trending™ 2023 Food and Beverage Report.” The report discusses the Top Five Trends uncovered through interviews with and analysis of hundreds of participating food and beverage companies at the recent Natural Products Expo West (NPEW).
Our CEO Dave Lundahl writes for Food Processing magazine about greenhushing concerns in his article “Greenhushing Symptomatic of a Bigger Problem.” Not only does Dave highlight the importance of transparency and honesty in environmental claims, he explores “misalignments between the promise of a brand and the delivery of product experiences that shoppers seek and love.”
April's monthly newsletter sharing what we're uncovering and where we're going.
InsightsNow, a behavioral research and strategy firm, has hired Brian Briskey as a Senior Director of Strategic Consulting. Briskey will work closely with both sales and research teams to further advance client insights for cross-functional and cross-departmental alignment. The newly created role was formed to further support the company’s portfolio of strategic consulting services for innovation, brand and product development clients.
