InsightsNow, are your food product strategies meeting consumer sustainability goals? 🕵️
by Heather
InsightsNow, are your food product strategies meeting consumer sustainability goals? 🕵️
Join us this month to learn how what shifts can improve resiliency & meet consumer demand! Also, get our NEW Naturally Trending report!
InsightsNEWS: JUNE 2023
The Future of Food: Resiliency and Sustainability
There’s no doubt that today’s food and beverage companies are actively turning the dial toward environmental responsibility. Not only faced with the need to actively address climate change, companies also must meet consumer demand for sustainability. Join us June 22 to find out more. You can also get the scoop on cutting-edge product designs and innovations hitting the market in our newly released Naturally Trending™ report. Listen to our CEO’s overview below, and read on for more information…
Delving into Neutral Foods Climate-Smart Product Strategy
Thursday, June 22, 2 pm ET
Brace yourself for the emergence of “climate-smart strategies”. Neutral Foods is changing the game by doing something about climate change. They are partnering with farmers and ranchers to apply the latest in agricultural science, reduce their carbon footprint and boost the supply side of more sustainable dairy and beef products to meet growing demand. Let’s explore how one sustainable producer is winning in the field and in the market.
Learn what’s on the cutting edge of natural food development! We synthesized our experiences from the 2023 Natural Product Expo West to identify the latest trends, discover new whitespace opportunities, inspire product innovation initiatives and accurately position products against a rapidly evolving competitive set of new food and beverage products. Plus the report takes a look at several challenges and issues brands need to be aware of in today’s market.
Check out our latest news for updates on what’s happening at InsightsNow, in the wider market research community, and in the industries we serve:
We Talk “Greenhushing” for Food Processing Mag
Our CEO Dave Lundahl writes about “Greenhushing Symptomatic of a Bigger Problem” for Food Processing magazine. He discusses the importance of transparency and honesty in environmental claims and explores misalignments between brand promise and the delivery of product experiences.
One of the prominent trends observed during our exploration of the recent Natural Products Expo West was the growing importance of exceptional taste in the natural products industry—and beyond. The sensory aspects of taste and flavor are what keep products returning to the shopping cart, and builds that vital loyalty.
Click the banner above to sign up for InsightsNow’s weekly SustaINnovation News! You will receive curated articles curated to topics you click, to help you easily and seamlessly keep your finger on the pulse of the industry and your eye on the trends.
With: Brian Briskey, Senior Director of Strategic Consulting
Product Leaders team up to solve the biggest threat to product innovation - VUCA!
VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.
Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.
Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.
What cues tell you it's a genuine Nutella, Reese’s or Pringles brand?
Asensory brand fingerprintis a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.
You will learn:
Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.
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