Transformative ideas to inspire products and brands.
Making Taste with Intention Part One: Is Food Too Enjoyable?
Making Taste with Intention Part One: Is Food Too Enjoyable? Byline Dave Lundahl, Founder & CEO at InsightsNow In recent years, we’ve seen...
Are You GLP-1 Friendly?
What happens to GLP-1 users enjoyment of food and beverages? and what opportunities does this give to meet their needs? Join in to hear from experts in health, ingredients, and consumer insights.
Dave Lundahl Receives IFT Lifetime Achievement Award
InsightsNow's CEO Dave Lundahl received news that his career of pushing boundaries in Sensory and Consumer Science will be recognized at the...
May 7-8 The Quirk’s Event – London
InsightsNow is excited to be at Quirk's London for the first time! - to renewing friendships and making new connections!We're digging into the...
What Does Ultra-Processed Mean? Consumers Speak
Let's understand what "ultra-processed" means to consumers. How does it fit in their lifestyle and health and wellness values?
Did We Make Food Too Enjoyable? Navigating the Ultra-Processed Food Challenge
Recorded March 20, 2025 We are taking a hard look at the impact of ultra-processed and hyper-palatable foods — and what the food industry can...
Mastering System 1 & System 2 Thinking: A Game-Changer for Brand Success
Join Greenbook and InsightsNow for a free webinar revealing how to harness quick intuition (System 1) and deliberate reasoning (System 2) to drive consumer decisions and boost brand longevity.
Showcased at the STAR in Sensory Nudges Conference!
Stay Up to Date with Our Latest Insights — Showcased at the STAR in Sensory Nudges Conference! February 27-28, 2025 We are excited for our...
Projecting 2025: Consumer Trends
As we step into 2025, the food industry is poised for significant shifts driven by evolving consumer behaviors and uncertainties in the business...