by Heather | Mar 7, 2023 | News
InsightsNow, a behavioral research and strategy firm, has achieved certification of their Information Security Management System (ISMS) for compliance with the internationally recognized ISO 27001:2013 standard. This certification provides validation to stakeholders that InsightsNow has taken steps to provide for the protection and resiliency of their critical information systems and assets which have been entrusted to them.
by Heather | Feb 21, 2023 | News
InsightsNow, a behavioral research and strategy firm, has hired Brian Briskey as a Senior Director of Strategic Consulting. Briskey will work closely with both sales and research teams to further advance client insights for cross-functional and cross-departmental alignment. The newly created role was formed to further support the company’s portfolio of strategic consulting services for innovation, brand and product development clients.
by Heather | Feb 17, 2023 | News
“Brian’s unique background brings a strategic rigor to our portfolio of services where focus, agility and alignment of cross-functional teams are key to effectively pivot in today’s chaotic business climate,” said Dave Lundahl, CEO & Founder of InsightsNow. “Brian is skilled in helping teams visualize the complexities of what is known and unknown about consumer, market and competitive forces that create uncertainty. This foresight leads to the design of consumer and market research to illuminate unknowns so teams can focus on the best path forward.”
by Heather | Feb 15, 2023 | News
You can find the InsightsNow team at Booth N1316, where we will be with our partner CuliNex. CuliNex is a culinology consulting firm that specializes in plant-based product development. This year, we will once again be capturing pictures, videos and other information on trend-setting natural food and beverage products to create our popular Naturally Trending Report.
by Heather | Feb 8, 2023 | News
How is your company communicating about sustainability? Understanding consumer perceptions & attitudes is key to creating the right messaging! InsightsNEWS: FEB 2023 Build Communications that Build Trust How you talk with consumers about company initiatives like...
by Heather | Feb 4, 2023 | News
Our article, “Leveraging CPG Company ESG Policies for Consumer Trust,” highlights changes CPG companies are making in regard to corporate ESG (Environmental, Social, Governance) practices and how these ESG policies are viewed by target consumers—particularly how they impact consumer trust.