Understanding the role of human emotions in consumer choice is a passion and driving force for CEO Dave Lundahl which is explored in an interview in Food Technology Magazine. He applies this perspective in research to influence product innovation toward sustainability.
The 15th annual Pangborn Sensory Science Symposium is coming up — and the theme of the show is meeting new challenges in a changing world. We will be sharing three in-depth poster presentations on a variety of topics, including “Designing Multi-Sensory Experiences through Aspirational Research.”
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint.
Not only are plant-based meats perceived to be physically healthier by consumers with their low saturated fats and high vegetable content—these alternatives also take into account ethical considerations like animal welfare—and are simply better for the planet from a sustainability standpoint than regular meats.
While many motivations exist behind people’s purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
