When CPG corporations are making changes to their products, their services or other arenas related to their ESG efforts, of foremost concern is how these changes will be perceived by consumers and in the wider marketplace.
The application of insights should be broad, using uncovered consumer truths to power all stakeholders. That means working with product development and research teams, as well as marketing, creative, strategy, and innovation teams.
If we learned anything at the recent Natural Products Expo West (and we learned a lot), it’s that sustainability is a major theme in the food and beverage industry.
InsightsNow has released a new report, the Naturally Trending™ 2022 Food & Beverage Report.