InsightsNow, a behavioral research firm, has released the new “Aspirational Compass” study that examines shopper behavior. The primary research looked at the gap between what consumers desire (their aspirations) and what they actually purchase when in store.
The programming at this year’s SSP focused on the theme “Surviving to Thriving: Sensory Opportunity in a Decentralized Age”—celebrating the diversity of technologies, opinions, cultures, and methodologies that has enabled sensory and consumer science to thrive under adverse conditions.
“Going Beyond Clean Label—Targeting Aspirational Goals” will dig into how you can apply market research learnings to corporate ESG (Environmental, Social, Governance) initiatives in the best way to reach target consumers.
Not only are plant-based meats perceived to be physically healthier by consumers with their low saturated fats and high vegetable content—these alternatives also take into account ethical considerations like animal welfare—and are simply better for the planet from a sustainability standpoint than regular meats.
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
While many motivations exist behind people's purchase decisions, health, wellness and sustainability aspirations play a growing role. These rising purchasing reasons are something we are calling an “aspirational” compass for shoppers.
