Using Consumer Emotions to Predict Behavior

Using Consumer Emotions to Predict Behavior

The disruption COVID-19 presented us with an opportunity to study the impact of consumer emotions on behavior. We examine this, among other COVID-19 impacts, in a new white paper called “What Has COVID-19 Taught Us About Consumer Behavior?” We studied the...
Sparking Change at the Natural Products Virtual Event

Sparking Change at the Natural Products Virtual Event

Last week, the InsightsNow team attended the Natural Products Virtual “Spark Change: Spark Brand Success” where manufacturers, service providers, buyers, and sellers, unite through a series of discovery activations and focused meetings. This online connection approach...
Changes in Social Behaviors During COVID-19

Changes in Social Behaviors During COVID-19

The ongoing study focusing on InsightsNow’s proprietary community of trend-setting, forward-thinking shoppers called Clean Label Enthusiasts® (CLE) uncovered many truths and insights about consumer behavior during COVID-19. While shopping behaviors were majorly...
Changes in Purchasing Patterns During COVID-19

Changes in Purchasing Patterns During COVID-19

Changes in shopping behavior occurred for a variety of reasons and a variety of ways during COVID-19. We explore them in our new white paper “What Has COVID-19 Taught Us About Consumer Behavior?” Some of the shopping changes we found were due to product availability,...