by Heather

April 21: LEAD CPG Matters Marketing

Wednesday, April 21, 2021
11:00 a.m. – 3:30 p.m. ET
Concept Creation 2.0: Innovation for the Greater Good
Dave Lundahl, CEO, InsightsNow
Kayte Hamilton, Director of Innovation Center, InsightsNow

The future of innovation includes creating consumer goods that achieve a cleaner, healthier and happier existence. Quality, not quantity. This session will highlight what behavioral research is and how to apply these metrics to concept development as a guiding principle for Concept Creation 2.0; which is a new approach to concepting focused on bringing to market successful products that are more sustainable, cleaner and healthier.
It will also provide a brief case study of where Concept Creation 2.0 was applied for Tofurky and how our Innovation Center supports teams in concept creation at various stages of their development.