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InsightsNow secures a patent for innovative Implicit/Explicit Test
InsightsNow, a behavioral research and strategy firm, has secured a US Patent for their Implicit/Explicit Test. The Test is an innovative technique for researchers to find out whether a consumer is in a system 1 or system 2 mode in response to a message or experience. It’s also been announced a finalist for the 2024 Best New Product/Service Innovation award.
Engage, Influence, Convert: The New Frontier of Claims Testing
Event: Thursday, October 17, 2024 2pm ET (11am PT)InsightsNowTraditional claims testing for marketing and...