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Hidden Truths of Ingredient Preferences: An Implicit Testing Approach
Event: Thursday, November 21, 2024 2pm ET (11am PT)InsightsNow InsightsNow Inc.One of the key tensions in...
InsightsNow secures a patent for innovative Implicit/Explicit Test
InsightsNow, a behavioral research and strategy firm, has secured a US Patent for their Implicit/Explicit Test. The Test is an innovative technique for researchers to find out whether a consumer is in a system 1 or system 2 mode in response to a message or experience. It’s also been announced a finalist for the 2024 Best New Product/Service Innovation award.