What market research does your company need to support a strategy for sustainability? Let’s discuss…
InsightsNEWS: APRIL 2023
Sustainability On Our Minds
We are just coming off a March of conferences where we both learned and shared our learnings. Natural Products Expo West had many sustainability themes, which you can learn more about by joining the sneak peek list for our upcoming report. At Quirk’s Chicago, we presented with Nestlé, Pepsico, the Insights Association and The Center for Food Integrity on the role of insights in achieving sustainability goals. If you weren’t there, we will be sharing it again later this month. Sign up here.
Join our upcoming webinar sharing out a discussion from Quirk’s Chicago on how insights professionals can support company sustainability goals. Where are the greatest needs for insights, and how can consumer insights overcome challenges of position and messaging?
The ALL-NEW Naturally Trending Report is coming! Join the preview list…
Sign up now to get an advance copy of our popular Naturally Trending™ Report where you can learn what’s on the cutting edge of natural food development from this year’s Natural Products Expo West. Bonus: you’ll get a copy of the 2022 report when you join the preview list for 2023!
We’ve been on the conference circuit, and we share what we’ve learned in the “Latest News” section of our site. You can also land here to find out what’s coming up, what’s been happening and all about what’s going on.
Natural Products Expo West: Five Major Themes
From allergy-free snacks to plant-based to sustainability practices, we’ve got the scoop on all the hot topics from the recent Expo. We are sharing all the details in our upcoming “Naturally Trending Food & Beverage Report.”
Check out these fun thoughts from our CRO, Greg Stucky, on his recent experience at the huge Natural Products Expo West—with no laptop! He talks about adaptability and the importance of having a supportive team around you…
Quirk’s Chicago was a blast, and we presented about “The critical role of insights in achieving sustainability” with our CEO Dave Lundahl and experts from PepsiCo, Nestlé, Insights Association, and The Center for Food Integrity.
Our CEO Dave Lundahl will be speaking at the Oregon Dairy Industries conference later this month about “Putting the strategy back into food product design.” You can learn more about the conference here.
Weekly SustaINnovation News – articles curated to topics you click.
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Time to innovate for sustainability, successfully! Reach out to learn more.
With: Brian Briskey, Senior Director of Strategic Consulting
Product Leaders team up to solve the biggest threat to product innovation - VUCA!
VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.
Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.
Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.
What cues tell you it's a genuine Nutella, Reese’s or Pringles brand?
Asensory brand fingerprintis a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.
You will learn:
Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.
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