FOR IMMEDIATE RELEASE
Shannon McGuire joins InsightsNow as Vice President of Enterprise Solutions
[UNITED STATES, December 11, 2025] —Leading behavioral insights and innovation firm, InsightsNow, today announces the appointment of their new Vice President of Enterprise Solutions, Shannon McGuire.
In this role, McGuire will lead strategic AI initiatives to strengthen enterprise partnerships, delivering innovative solutions to help organizations leverage behavioral insights for smarter, more predictive decision-making.
With over 30 years of experience in market research, enterprise software sales, and software startup leadership, McGuire brings a proven track record of driving growth and innovation. His appointment comes as InsightsNow builds on its recognized behavioral insights expertise through AI-driven innovation, centered on their proven and proprietary behavioral frameworks. The company is developing cutting-edge AI tools to empower brand leaders to increase the efficiency of their innovation process, drive seamless collaboration and predict market impact. McGuire’s role will center on creating tailored enterprise solutions that drive measurable impact and long-term growth for the organizations InsightsNow serves.
“Shannon’s deep expertise in enterprise solutions and his passion for client success make him the ideal leader to guide our next phase of innovation,” said Dave Lundahl, CEO of InsightsNow. “As we bring Claira, our Agentic Insights Platform to market, Shannon’s vision and experience will ensure the brands we partner with have the tools they need to navigate a rapidly evolving consumer landscape.”
Throughout his career, McGuire has successfully partnered with Fortune 1000 companies to deliver impactful solutions, consistently ranking in the top tier of sales producers. Known for his collaborative approach, McGuire’s leadership has contributed to major business milestones, including helping organizations he’s been involved with achieve multi-million-dollar valuation growth.
“I’m thrilled to join InsightsNow and collaborate with our partners to unlock new opportunities,” said Shannon McGuire. “Helping organizations harness behavioral insights to make smarter, faster decisions is something I’m deeply passionate about, and I look forward to contributing to that mission.”
Beyond his professional achievements, McGuire is passionate about health and fitness and enjoys travelling to hot springs resorts with his partner, Whitney and their beloved dog, Georgia.
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About InsightsNow: Award-winning, US-based, behavioral research and strategy firm InsightsNow partners with brands across industries, providing strategies for marketing, branding, and product development. Founded in 2003, InsightsNow offers custom, collaborative solutions and proprietary behavioral frameworks, providing expert guidance to uncover the right answers and improve success in the market. Clients include Campbell’s, 3M, Kraft, Tofurky, Ocean Spray, IFF, Tyson, and Bush’s.
