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Plant-Based Gets Creative: Innovations Explored in New Report

Plant-Based Gets Creative: Innovations Explored in New Report

One thing is always prominent at NPEW (Natural Products Expo West) and that’s plant-based products. This year’s show was no exception with lots of plant-based alternatives from dairy-free cheeses to incredibly realistic meat and seafood analogues. We found an incredible amount of diversification in this category, which we discuss in our report.

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News
Innovation For Our Future: Research Chefs Conference 2021

Innovation For Our Future: Research Chefs Conference 2021

2021 is the 25th Anniversary of the Research Chef’s Association, and we were happy to help celebrate this milestone by attending and...

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White Paper
CRAEVS Overview

CRAEVS Overview

CRAEVS Stages Explored. We’ve created a comprehensive post that includes all of the stages related to the CRAEVS Solution. Now you can quickly...

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White Paper
CRAEVS – Watch It Sell Sprint

CRAEVS – Watch It Sell Sprint

Driving Your Product to Success By Dave Lundahl and Mark Crowell One of the biggest challenges in product innovation is to take that final step...

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White Paper
SCALE TO COMMERCIALIZE: Products & Packaging Commercialization

SCALE TO COMMERCIALIZE: Products & Packaging Commercialization

By Webb Girard and Dave Lundahl Once a final prototype gold standard has been developed, the next sprint in the CRAEVS solution is to rapidly...

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White Paper
Sprinting through Co-Design to Translate Concept into Winning Product Gold Standards

Sprinting through Co-Design to Translate Concept into Winning Product Gold Standards

By Dave Lundahl and Lesley Werblin  Translation requires more than providing promised functionality and a liked experience.  It also requires...

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White Paper
CRAEVS – Create Your Concept Sprint

CRAEVS – Create Your Concept Sprint

Inspire creative conceptual design through co-creation By Dave Lundahl and Brittany Kovacevic Success in product development depends on getting...

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White Paper
FIND YOUR FOCUS: Clean Label Category Review

FIND YOUR FOCUS: Clean Label Category Review

Gain category and competitive insights, uncover the opportunities for success By Emily Cruz (CuliNex) and Dave Lundahl (InsightsNow) While there...

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White Paper
Innovation Discovery at the Convergence of Technology, Product and Behavioral White Space

Innovation Discovery at the Convergence of Technology, Product and Behavioral White Space

CRAEVS to Build Successful Innovation Pipelines   By Dave Lundahl (InsightsNow), Emily Cruz (CuliNex) and Matt Ferguson (Xinova)  ...

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Product Design and Development

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Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation - VUCA!

  • VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
  • VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

 Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.

 Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

     

    Host:

    Dolores Oreskovich

    Dolores Oreskovich

    Assoc. Director, Head Consumer Sensory Insights

    Nestle Health Science

    Kris Wright

    Kris Wright

    V.P, Research & Operations

    InsightsNow

    Brian Briskey

    Brian Briskey

    Senior Director Strategic Consulting

    InsightsNow

    Dave Lundahl

    Dave Lundahl

    CEO

    InsightsNow

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    Recording Date: Thursday, August 17   

    With: Greg Stucky, Chief Research Officer

    Share your questions about this webinar here

    70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.

    What cues tell you it's a genuine Nutella, Reese’s or Pringles brand?

    A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product.   The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

      

    You will learn:

    • Learn what best communicates the sensory-brand fingerprint within your team.
    • See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
    • Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.

    Presenter:

    Greg Stucky

    Greg Stucky

    Chief Research Officer

    InsightsNow Inc.