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The Preparation – Gearing Up for the Journey

In the days leading up to Christmas, Santa is bustling with activity at the North Pole. The elves are working tirelessly in the workshop, finishing up the last of the toys and gifts. Santa, with his jolly demeanor, is busy checking the Naughty and Nice list, ensuring every child gets the perfect gift. Mrs. Claus is there to support him, making sure he stays warm and well-fed. The reindeer are being prepped and groomed, ready for their long journey ahead. Santa takes a moment to gather his thoughts and energy for the night ahead. This is a time of anticipation and excitement, as the entire North Pole prepares for the big night.

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The Adventure – Santa’s Sleigh Ride

As night falls on Christmas Eve, Santa sets off on his sleigh, led by the ever-reliable Rudolph. The journey is long and arduous, but Santa is filled with joy and determination. He travels across the world, delivering presents to children in every corner of the globe. The cold winter air nips at his cheeks, but Santa is protected in his warm red suit. He navigates through snowstorms and clear skies alike, guided by the twinkling stars. Each stop is a moment of magic, as Santa quietly slips down chimneys, places gifts under trees, and enjoys the cookies left out for him. The reindeer, too, are given treats and a moment to rest before they continue their journey. This is a time of wonder and hard work, as Santa spreads joy and cheer to all.

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The Respite – Welcoming Santa Home

As dawn breaks on Christmas morning, Santa’s journey comes to an end. He returns to the North Pole, tired but happy, knowing that he has brought joy to millions of children. The elves and Mrs. Claus welcome him back with cheers and nourishment. Santa takes a moment to relax by the fire, reflecting on the night’s adventures. The reindeer are given a well-deserved rest and plenty of treats. This is a time of celebration and rest, as Santa and his team enjoy the fruits of their labor and the happiness they have spread across the world.

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Product Design and Development

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Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

  • VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
  • VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

 Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.

 Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

     

    Host:

    Dolores Oreskovich

    Dolores Oreskovich

    Assoc. Director, Head Consumer Sensory Insights

    Nestle Health Science

    Kris Wright

    Kris Wright

    V.P, Research & Operations

    InsightsNow

    Brian Briskey

    Brian Briskey

    Senior Director Strategic Consulting

    InsightsNow

    Dave Lundahl

    Dave Lundahl

    CEO

    InsightsNow

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    Recording Date: Thursday, August 17   

    With: Greg Stucky, Chief Research Officer

    Share your questions about this webinar here

    70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.

    What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

    A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product.   The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

      

    You will learn:

    • Learn what best communicates the sensory-brand fingerprint within your team.
    • See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
    • Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.

    Presenter:

    Greg Stucky

    Greg Stucky

    Chief Research Officer

    InsightsNow Inc.

    Find Out More
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    Holiday Challenge: Santa’s Whimsical Journey

    Holiday Challenge: Santa’s Whimsical Journey

    For Holiday Season fun, you can help Santa create a new beverage while peeking into what you learn from implicit testing and what the survey feels like for participants. Join the journey.

    READ MORE

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