Consumer voice Archives

The critical role of insights in achieving sustainability: A panel discussion

Join CEO Dave Lundahl for a ‘behind the scenes’ viewing of this lively discussion held at Quirk's Chicago. The group covers corporate challenges and opportunities for insights professionals. Hear directly from key industry leaders about challenges insights professionals must tackle to progress sustainability goals.

Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation - VUCA!

VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.

Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

Host:

Dolores Oreskovich

Assoc. Director, Head Consumer Sensory Insights

Nestle Health Science

Kris Wright

V.P, Research & Operations

InsightsNow

Brian Briskey

Senior Director Strategic Consulting

InsightsNow

Dave Lundahl

CEO

InsightsNow

Consumer voice

The critical role of insights in achieving sustainability: A panel discussion

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Product Design and Development

Recorded: October 26, 2023

Product Leaders team up to solve the biggest threat to product innovation - VUCA!

Host:

Dolores Oreskovich

Kris Wright

Brian Briskey

Dave Lundahl

Recording Date: Thursday, August 17

What cues tell you it's a genuine Nutella, Reese’s or Pringles brand?

You will learn:

Presenter:

Greg Stucky