Dawn Cranga

Senior Research Director

For over 25 years, Dawn Cranga has been translating consumer insights into impactful product development for her clients. As a visionary thought leader and critical thinker, she values collaboration and a strategic approach to deliver exceptional research. Spending most of her career observing, interpreting and reporting on consumer behaviors, she is driven by human truths to inspire the creation of products that matter. One common thread that runs through Dawn’s career is the importance she places on relationships. Earning trust and respect from her colleagues and clients is an essential part of who she is.
Dawn is a music enthusiast who loves everything from punk to opera. Her ideal day would be at the beach wading in the ocean and looking for unique seashells. She also loves to cook and watch documentaries.