InsightsNow launches Claira™, the first AI Agent built to bring ‘Behavioral Intelligence’ into every stage of the innovation process

FOR IMMEDIATE RELEASE

InsightsNow launches Claira™, the first AI Agent built to bring ‘Behavioral Intelligence’ into every stage of the innovation process

CORVALLIS, OREGON — April 21, 2026 — InsightsNow today launches Claira™, the first AI agent purpose‑built to embed ‘Behavioral Intelligence’ across the entire product innovation lifecycle — from discovery and concepting to renovation and an actionable execution playbook.

Claira applies behaviorally grounded reasoning to enable highconfidence, evidencebased product decisions that cut guesswork and prioritize ideas with clear market pull. Built for speed, Claira compresses frontend innovation cycles by 25–40% so that teams typically move from ‘setup’ to ‘moments discovery’ in around four hours. Work that once took months can now be completed in weeks or days.

Innovation teams today are drowning in data but starving for direction. Misaligned briefs, lost context and the gap between understanding consumers and confidently acting on that understanding costs companies months of rework and significant misdirected investment. Claira is built to permanently close that gap.

While traditional consumer insights explain what happened, ‘Behavioral Intelligence’ reveals why, and what to do about it. Claira brings this capability into every stage of the product journey, identifying the contexts, needs, and motivators that drive consumer choice — spotlighting the most actionable opportunities to fuel success.

“Claira uncovers the golden moments that truly drive behavior and turns them into unstoppable momentum,” said Dave Lundahl, CEO of InsightsNow. “It guides teams from opportunity identification and idea grounding to final concept playbooks, uniting every cue, tension, and implication. Claira turns months of work into days and gives teams a clear roadmap to create ideas with real market impact.”

By ingesting research files — including internal and external data and past learnings — Claira builds a connected behavioral knowledge base that eliminates redundant work and prevents teams from paying to relearn what they already know. Every output is traceable back to its source, giving decision makers the confidence to act quickly and with clarity.

Rather than replacing human judgment, Claira strengthens it. The agent surfaces the behavioral rationale behind recommendations, helping teams avoid intuitiondriven debates and stay aligned across R&D, insights, marketing, and packaging. With a shared behavioral language in place, teams move faster and with far less friction.

With today’s launch, InsightsNow is opening the doors to demos and offering flexible engagement models, giving teams a first look at how behavioral intelligence can scale across their workflows and transform their innovation workflows.

To experience Claira firsthand and see behavioral intelligence in action, request a demo at the Claira Webpage.

Media Contact:  Carrie.Janot@insightsnow.com

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About InsightsNow: Award-winning, US-based, behavioral research and strategy firm InsightsNow partners with brands across industries, providing strategies for marketing, branding, and product development. Founded in 2003, InsightsNow offers custom, collaborative solutions and proprietary behavioral frameworks, providing expert guidance to uncover the right answers and improve success in the market. Clients include Campbell’s, 3M, Kraft, Tofurky, Ocean Spray, IFF, Tyson, and Bush’s.