Win the Moment Series: Stop Brainstorming. Start Designing Behavior.

We don’t have an insights problem—we have an activation problem.

In this installment of our Claira™ at the Front End of Innovation series, we move beyond identifying opportunity into making it real. Using a live GLP‑1 snacking case study, we walk through how a behaviorally grounded co‑creation workflow turns a validated consumer moment into tangible product concepts. This isn’t brainstorming theater—it’s a practical demonstration of how behavioral intelligence helps teams move faster, stay aligned, and produce innovation that actually holds up downstream.

Grounded in real consumer behavior, this session shows how Claira’s behavioral intelligence brings clarity and direction to co‑creation by integrating behavioral science, consumer language, and AI into a shared decision framework.

Innovation leaders will see how this approach reduces front‑end friction and sharpens strategic focus, while sensory and consumer researchers will see how behaviorally intelligent workflows elevate creativity, strengthen concept relevance, and keep teams aligned on why a product should exist—not just what it could be.

What You’ll Learn

• How to translate a validated consumer moment into focused, high quality co-creation (without endless debate or rework)
• How Claira uses behavioral frameworks and AI to keep sensory, insights, and innovation teams aligned around the same consumer truth
• How to increase the creative output and relevance of co-creation by grounding ideas in real behavioral tensions
• Why working with Claira reduces front-end friction and helps your best ideas survive downstream execution

Who Should Attend

This webinar is built for R&D leaders, food and flavor innovators, consumer insights professionals, and innovation strategists who are navigating the GLP-1 opportunity — and want to know what consumers are actually telling you, not just what the trend reports say.

Why Now

The GLP-1 consumer segment is growing faster than most companies can study it. The brands and ingredient innovators who move first with real, grounded consumer understanding will define the next generation of snacks, foods, and eating occasions. This webinar shows you how to get there — with confidence.

Reserve Your Spot!

Speaker