Win the Moment Series: #2 Discovery & Focus – What 60,000 Snackers Are Really Telling Us 

How AI-Powered Synthesis Is Unlocking What GLP-1 Users Actually Want

The Insight Everyone Is Chasing
GLP-1 medications are reshaping how millions of people eat, snack, and think about food. Appetite is down. Portions are smaller. But cravings, emotions, and the experience of eating? Still very much alive — and evolving fast.
For food and ingredient innovators, the question isn’t whether GLP-1 users matter. It’s: do you really know what they want?

What We Did — and What We Found 

In a real pilot with IFF, one of the world’s leading ingredient innovation companies, InsightsNow and Claira put AI-powered synthesis to the test on one of the most talked-about consumer shifts in food today.

Claira ingested a rich, multi-source body of knowledge — including:

• ~60,000 real consumer verbatims from GLP-1 users capturing authentic, unfiltered voices about snacking, cravings, satiety, and food experience
• 10 consumer insights and trend reports providing category context, behavioral patterns, and emerging signals around GLP-1 and food innovation

Rather than treating these as separate inputs, Claira synthesized them together — finding where consumer voices and broader trends converge, diverge, and reveal something neither source could surface alone. The result is a level of insight that is richer, faster, and more defensible than traditional synthesis approaches.

What You’ll Learn

• How Claira synthesizes across multiple data types — raw verbatims, trend reports, and category research — into one coherent knowledge base
• How to validate AI-generated themes with real consumer citations — traceable back to the source, no hallucination, no guesswork
• What “insight quality” means in an AI-assisted world — and how to hold outputs to a standard your stakeholders will trust
• What we learned from the IFF pilot — the wins, the surprises, and what’s next for GLP-1 innovation

Who Should Attend

This webinar is built for R&D leaders, food and flavor innovators, consumer insights professionals, and innovation strategists who are navigating the GLP-1 opportunity — and want to know what consumers are actually telling you, not just what the trend reports say.

Why Now

The GLP-1 consumer segment is growing faster than most companies can study it. The brands and ingredient innovators who move first with real, grounded consumer understanding will define the next generation of snacks, foods, and eating occasions. This webinar shows you how to get there — with confidence.

Reserve Your Spot!

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