Winning the Use Moment

How in-context behavioral and sensory insights inspire winning innovations

Event: Thursday, February 22, 2024 

Greg Stucky

Greg Stucky

Chief Research Officer

InsightsNow

Dave Lundahl

Dave Lundahl

CEO & Founder

InsightsNow

Let’s go beyond competitive benchmarking studies and activate the insights to raise your rank.

Whether you have heavy or light competition, insights from the whole product experience tell you why the winner excels in a specific moment.  It broadens a team’s vision for innovation opportunities and guides them to optimize product attributes that delight in the right moment!

This session will show you how to connect the dots from insights to innovation strategy.

 

 

My takeaways?

    • Defining a moment and why usage moments are important for innovation
    • Reading the competitive landscape of a specific moment
    • Choosing consumer research approaches that go beyond liking and reveal opportunities for innovation
    • Re-imagining strategies for implementing insights into actionable plans within a company. Bring your questions.

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