With: Brian Briskey, Senior Director of Strategic Consulting
Product Leaders team up to solve the biggest threat to product innovation - VUCA!
VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.
Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can't afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges - starting with a practical first step you can do immediately.
Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!
70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.
What cues tell you it's a genuine Nutella, Reese’s or Pringles brand?
Asensory brand fingerprintis a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.
You will learn:
Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.
You’re invited to join us for 30 minutes on December 5th to learn more about: Binge Watching Consumers! Using Online Immersive Research to Reveal Unexpected Human Truths.
Following an online bulletin board project is indeed a bit like viewing multiple episodes of a television series on repeat. The complicated content engages us, emotionally charged stories engross us, and our empathy offers us great perspective. We’re hooked. Well… many of us are.
We are hooked because online immersive research approaches provide the behavioral insights you need to know about your consumers, so your products and messages are more relevant and meaningful, which in turn makes you more successful in market!
Are you still unconvinced that devouring hours of consumer insights might not be as desirable as a day with The Gilmore Girls? In this December webinar, you will learn how online, immersive, bulletin-board-style research will help you:
Overcome internal challenges that make you feel like a cast member of an award-winning fantasy television series.
Get an ethnographic glimpse into humankind, human behavior, people’s unique lives and their wonderful connections, much like you gain watching a particular critically acclaimed television comedy-drama.
Learn what to expect from the analyses of an online bulletin board and how the insights gleaned can set you up to beat the competition, like the characters in a Netflix Original series.
We do hope you’ll join us. After all, “Online is the New In-Person,” and after our webinar, you’ll be able to see if you correctly guessed the three TV series that mirror each of the three research challenges we’ll be addressing.
