Webinar 42: Beauty & the COVID Beast

New priorities for beauty routines and products

Presenters: Jaclyn LaPoma and Kimberley Greenwood, Sr. Research Directors

COVID-19 has affected all parts of our lives, including beauty routines.  Recently, we looked at how consumers’ beauty routines have changed due to the pandemic.

We talked to consumers and learned how they have changed practices in some of these areas:

  • Why and how have beauty routines changed during the pandemic?
  • How do consumers feel about their beauty routines Pre-Pandemic vs. During Pandemic?
  •  How are consumers preparing for a potential 2nd wave?

What are opportunities for brands to communicate empathy and assistance?