What do consumers want and expect in product packaging now? Besides protecting the integrity, safety, and sensory qualities of a product from production to use, what more is important to a consumer’s purchase decision?
To help guide companies toward success, we recently surveyed consumers to learn their current perceptions, priorities, and desires for food packaging.
Some of these questions are:
- What functions of food packaging are most important to you before product use? prevent breakage or contamination, protect sensory properties (flavor, color, aroma, texture), weight, ease of opening & handling, provide long shelf-life, attractive shape, ease of storage.
- What functions of food packaging are most important to you after product use? reducing waste for disposal, bio-degradation.
- What types of packaging materials are most accepted, least accepted,
- Which sources of information do these consumers trust?
This webinar shares behavioral insights uncovered from answers to these questions recently posed to consumers of their Clean Label Enthusiasts community and of the general population.