iterative Archives - InsightsNow Behavioral Research

New Insights for Market Disruption- Introducing the Habit Flywheel™

New Insights for Market Disruption- Introducing the Habit Flywheel™

For a business strategy to suceed, it must shake up the status quo and disrupt consumer behavior habits. We found that marketers and innovators...

Cues Approach Boost New Product Survival

Cues Approach Boost New Product Survival

Tap the power of your consumers' fast decision by understanding the benefits your product cues signal to buyers and optimizing them for the...

Co-design! Zero to Final Specification in Three Days

Co-design! Zero to Final Specification in Three Days

Translate product benefits into design elements through a rapid, iterative team process with consumers that identifies cues that signal...