Sharing Claira™ at IIEX North America

Product Design and Development

Recorded: October 26, 2023

With: Brian Briskey, Senior Director of Strategic Consulting

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.

Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.

Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!

Host:

Dolores Oreskovich

Assoc. Director, Head Consumer Sensory Insights

Nestle Health Science

Kris Wright

V.P, Research & Operations

InsightsNow

Brian Briskey

Senior Director Strategic Consulting

InsightsNow

Dave Lundahl

CEO

InsightsNow

Recording Date: Thursday, August 17

With: Greg Stucky, Chief Research Officer

Share your questions about this webinar here

70% of brand extensions fail to survive their first two years on the market. This high failure rate is most often associated with the brand missing its brand fingerprint. Either it was positioned too far away from current brand equity, or it the product itself didn’t deliver on the sensory brand fingerprint and clearly deliver an authentic experience.

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

A sensory brand fingerprint is a clear definition of the implicit benefits and associated sensory cues which make consumers intuitively “know” that a product is an authentic branded product. The sensory cues associated with the brand become its signature and are the foundation of all products in a line. This core sensory profile is critical to build into all line extensions for the brand to gain implicit recognition. Clearly articulating the sensorial fingerprint within the product strategy assures alignment with the brand strategy.

You will learn:

Learn what best communicates the sensory-brand fingerprint within your team.
See how a sensory-brand fingerprint can integrate with your product strategy to better fit category and go-to-market strategies.
Learn how to best fix gaps between sensory cues, design, messaging and communications, design, imagery, and packaging.

Presenter:

Greg Stucky

Chief Research Officer

InsightsNow Inc.

Greenbook’s IIEX North America 2026

We’re excited to meet old and new friends from across the industry in Washington DC at IIEX North America coming up.

Besides hearing the showcase our groundbreaking behavioral intelligence partner with IFF’s Mimi Sherlock

Besides learning tips on how to meet GLP-1users’ needs, you’ll see how using behaviorally intelligent workflows across teams, get everyone on the same page and speed innovation cycles.

If you are attending the conference, join the session Thursday and look for Dave Lundahl and Mimi.

GLP-1 and the Future of Snacking: Behavioral Design Meets AI

Thu Apr 30, 12:05 PM – 12:25 PM EDT

Qualtrics Market Research Stage

IFF applied Claira™, an AI-powered platform, to develop new snacks designed for GLP-1 users. Attendees will learn how to design products for behavioral impact, decoding real, unprompted consumer stories to uncover hidden tensions. This human in the loop approach to innovation resulted in products designed to achieve behavioral impact by aligning with both emotional and functional needs.

Key Takeaways:
1. How to apply Agentic AI to design products for behavioral impact
2. How to tell better stories from research results
3. How to lead with insights to discover new innovation opportunities

Speaker

Mimi Sherlock

VP Global Consumer Intelligence, IFF Taste

Speaker

David Lundahl

Chief Executive Officer, InsightsNow

Product Design and Development

Recorded: October 26, 2023

Product Leaders team up to solve the biggest threat to product innovation – VUCA!

Host:

Dolores Oreskovich

Kris Wright

Brian Briskey

Dave Lundahl

Recording Date: Thursday, August 17

What cues tell you it’s a genuine Nutella, Reese’s or Pringles brand?

You will learn:

Presenter:

Greg Stucky

Sharing Claira™ at IIEX North America

Sharing Claira™ at IIEX North America

Greenbook’s IIEX North America 2026

GLP-1 and the Future of Snacking: Behavioral Design Meets AI

Mimi Sherlock

David Lundahl

Learn more...

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