Webinar: Aspirations Vs Reality

How the gap sparks innovation

Thursday, September 22  2 p.m ET (11 a.m. PT)

    As consumers increasingly demand products that support their personal values, brands face the challenge of being selected over less ideal options. 

    So how do brands foresee and address the gap between aspirational motivations and actual purchase habits?  

    InsightsNow invited clients to participate in a survey to understand changing motivations driving primary shoppers’ food and beverage purchases. We looked particularly at behavior drivers related to healthwellness, and sustainability concerns.


    In this webinar, you will learn from our findings: 

    • Gaps identified between aspirational and actual motivations in select product categories
    • How to better define your product’s target consumer
    • How to target the gaps and find opportunities for innovations or messaging
    • Dave Lundahl, CEO
    • Greg Stucky, Chief Research Officer
    Dave Lundahl

    Dave Lundahl


    InsightsNow Inc.

    Greg Stucky

    Greg Stucky

    Chief Rsearch Officer

    InsightsNow Inc.