Reinventing Fragrance Research – Unleash the power of scent

Reinventing Fragrance Research – Unleash the power of scent

Event:  Thursday, July 25, 2024    2pm ET (11am PT)

Greg Stucky

Greg Stucky

Chief Research Officer

InsightsNow

Dawn Cranga

Dawn Cranga

Senior Research Director

InsightsNow

Maryana Kaplan

Maryana Kaplan

President

Fragrances and aromas are powerful drivers of perception and behavior. They evoke memories and emotions, they drive attraction, trigger behavioral reactions, and create instant recognizability of products, people, and brands. ​

However, most consumer and product research studies do not incorporate the necessary measures to accurately assess how well the fragrance is doing its job. ​

Join us for a discussion with fragrance research experts as we explore how to enhance your research design and refine your questions.

Your takeaways?
  • Optimize the impact assessment of fragrances on the overall experience.
  • Increase the clarity and precision of your research design.
  • Amplify the value of your findings.
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