A Discussion with Industry Luminaries

Date:  Thursday, January 25, 2024  2pm PST

Hear from industry luminaries Daniel Protz and Marcia Young in our upcoming webinar, where we dive into the journey of reinventing sensory profiling for competitive benchmarking. Understand the best path to gaining a clearer picture of your product’s strengths and weaknesses, enabling you to improve competitiveness in crucial moments of use. 

 

My takeaways?

    • Industry insights: Common challenges and impact on product performance and consumer satisfaction
    • Uncovering what truly drives consumers: Understanding the impact of in-moment sensory experiences to product profiling
    • Beyond liking: A paradigm shift in performance metrics to uncover what truly drives product success
    • Your path to reimagining your approach to securing consumer choice and winning the moment

Greg Stucky

Greg Stucky

Chief Research Officer

InsightsNow

Daniel Protz

Daniel Protz

CEO & Founder

FlavorWiki

Marcia Young

Marcia Young

Former Head Global Insights at Mondelez

Advisor to FlavorWiki