Check out this article in Quirk’s Research Review Journal where our CEO Dave Lundahl showcased a core basis for InsightsNow’s behavioral market research methodologies. He talks about how when one understands the essence of the research through behavioral frameworks, you can better deliver the actionable insights that you promise.

Dave highlighted frameworks developed and used by InsightsNow that have proved valuable – the Habit Flywheel™ and the Emotions Insights Wheel™. These frameworks compose part of the InsightsNow’s BehaviorLens Approach to research. 

Habit Flywheel behavioral research framework
Habit Flywheel behavioral research framework

This framework lens for behavioral market research helps researchers apply the most appropriate methodologies and interpret the results for useful insights more quickly.

Read the article here.

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