Product Leaders team up to solve the biggest threat to product innovation – VUCA!
- VUCA is creating more noise, that leads to insufficient data, which distracts attention, ruins focus, and frustrates efforts to sift through weak signals of consumer demand.
- VUCA is creating more dynamism, that negates or outdates models, which leads to poor conclusions, weakens decision making, and damages confidence needed for strategic alignment across the organization.
Hear innovation experts in your industry articulate the symptoms of VUCA which you must immediately recognize to know if you have it truly bad (and can’t afford to make any more excuses), followed by two novel approaches they discovered to help overcome those challenges – starting with a practical first step you can do immediately.
Join us to assess your situation and follow along as we walkthrough the steps to resolve VUCA!
To get there, CuliNex took a unique approach on their ingredient innovation journey, specifically because they knew that blueberries are perceived as less functional than other ingredients. For this challenge, instead of focusing on the technical benefits for a developer’s perspective, they decided to zoom in on consumer perceptions of blueberry benefits to guide the developer. This fundamental process change impacted how they approached the work and created a vibrant guide for developers for product inspiration.
