Kick off the year with a webinar on January 19th exploring key factors for a winning plant-based product strategy!
InsightsNEWS: JAN 2023
Happy New Year!
We are all looking forward to a fantastic year full of success, connections and… innovation! First up on January 19th we are excited to share with you all about plant-based product positioning for the greatest in-market success. Join us for this lively discussion! The approaches and techniques shared will be applicable beyond a single category—providing food (no pun intended) for thought to bring forward with you into the New Year. Welcome to 2023!
Market growth of plant-based protein products has sputtered lately, although a majority of consumers aspire to adopt a sustainable lifestyle. We’ll explore key factors in developing a winning strategy with plant-based products from culinary and consumer behavior perspectives.
Are you missing the mark for plant-based products?
One top consumer concern for the coming year will be in the area of sustainability. The plant-based meat category illustrates one strategy to meet shoppers’ aspirations toward sustainability as plant-based meats are commonly perceived to support various sustainability concerns. But current positioning in the market may not be taking advantage of the largest buying market possible—learn more.
Top Five Insights of 2022 & Trends to Carry into 2023
In our recent webinar, our team took a look back at 2022 to identify some of the top insights uncovered in the past year—and what some of these trends might mean for the future. Check out our blog and get the webinar recording to learn about what’s happening in sustainability, consumer trust, consumer behavior and more!
The “Latest News” section of our site is not an area to miss! This is where we post about what’s happening in the marketplace, what’s happening at InsightsNow, information about our latest studies, press releases, and thoughts on industry trends. You can also see where we will be and what webinars are coming up. VISIT OUR BLOG
Press Release: Plant-Based Meats & Sustainability
InsightNow’s recent “Aspirational Compass” study shows that plant-based meats are commonly perceived to support sustainability concerns — through ethical considerations like animal welfare — and environmental concerns like using less land, lowering greenhouse gas emissions and reducing water pollution. VIEW THE RELEASE