by Heather

InsightsNow at Natural Products Expo West 2023

Natural Products Expo West (NPEW) is the largest natural, organic and healthy products event in the United States—and we will be there! The conference takes place at the Anaheim Convention Center in California March 7-11, 2023. Produced by New Hope Network, the show brings together innovative products that emphasize sustainability, lifestyle, nutrition and health, transparency and convenience.


Not only is the enormous expo going on at Natural Products Expo West, the event also delivers educational programming filled with lectures delivered by industry greats covering everything from issues facing the natural products industry, consumer purchasing habits, climate change tools, product trends and innovation, farming and agriculture and more.


InsightsNow at Natural Products Expo West

You can find the InsightsNow team at Booth N1316, where we will be with our partner CuliNex. CuliNex is a culinology consulting firm that specializes in plant-based product development. This year, we will once again be capturing pictures, videos and other information on trend-setting natural food and beverage products to create our popular Naturally Trending Report. To see last year’s report, go here.


Consumer Trust and Natural Products

This year, we will be talking about consumer trust in the food industry and how this impacts products in the natural foods space. Brands playing in the natural products industry must deliver “brand truths”—trusted promises to fulfill consumers’ unfulfilled aspirations through their products. There are many different ways the companies at NPEW can look at trust, all the way from their ESG policies to reconnecting with consumers regarding food trust. Swing by our booth N1316 to discuss how to align your communications and innovations with the promise of your brand!


What We Will Share at the Show

At the show, share your information with us to get on the list for an exclusive preview of the new Naturally Trending Report. We would also love to chat with you about our new Aspirational Compass Project, and the unique insights it has provided for the natural foods industry in particular. We can also get you access to our exclusive SustaINnovation News—a personalized experience so that you can stay on top of all the trends and innovations in the natural food industry—and beyond.


We can’t wait to see you there as we share knowledge about product and brand strategy through consumer and market insights. Let’s meet up!